Print distributors & owners, this month we’re featuring the food service industry. There are many uses for presentation products in the food service industry – for instance, suppliers need the proper presentation solutions to market their product throughout stores across the nation, caterers need to display their service line offering to event and festival planners, and equipment manufacturers need to promote features of their products to those food suppliers and restaurants.

As you can see, there are many possibilities within this niche, especially now as they gear up for the holidays. Start targeting the food service companies in your area and you’ll find a feast of new opportunities!

Spice up your promotions with custom printed presentation solutions

Presentation solutions are needed for a wide variety of food service industries including:

• Restaurants, Bistros, Cafes
• Resorts/Parks
• Catering Services
• Food Suppliers
• Food Equipment Manufacturers

Add a Dash of Custom Printed Media Holders
We offer a variety of standard and custom printed products that sport different styles and dimensions to match your needs:

• Presentation Folders
• Portfolios
• Envirofolders & Green Printing
• Gift Card Holders
• Table Tents
• Self-Forming Easels & POP Signs
• Stepped Inserts

Really want to stand out?
We also offer custom solutions like product catalogs, brochures, card holders and more. We’ll partner with you to develop a solution that helps you build visibility with your customers!

Independent Printing is proud to accept the award for Most Graphic Appealing Small Booth at the 2009 Print Solutions Expo in Navy Pier last week.

Independent Printing "Sales Improvement" Booth (image courtesy of PSDA)

For those of you who couldn’t attend, Independent Printing’s booth theme was Sales Improvement, which springs from the sales tools that we offer print distributors to help them in their sales efforts (not to mention a zany TV show in the 90’s). The booth was meant to mimic a workshop, and it included a real 12′ roof truss sitting on two step ladders straddling the tabletop at the back. The folders and print samples were hung on a pegboard and also laid out on a workbench appropriately supported by counter-height saw horses. Our team was properly equipped with safety glasses, tool belts, hammers, samples and plenty of flannel to complete the exhibit.

The award fits naturally in our sphere, as Independent Printing prides itself as being an influential partner in the design community. We produce folders and presentation products for designers and agencies, where attention to concept and detail is of utmost importance.

Thanks again to PSDA for consideration – we can’t wait for Print Solutions ‘10!

 

For all of those who didn’t attend, the 2009 Print Solutions Expo was held last week in Navy Pier in Chicago. Numerous suppliers displayed new products and highlighted the best of what the printing industry has to offer. Put on by the PSDA, it is the premier event, and it allows for print distributors and owners to get a chance to network with suppliers and other distributors nationwide.

Independent Printing was there in full force, with Carrie Gorges, Jenny Albiero, John Nagel, Joe Lancour, and Jim Fairbairn from the Sales Team, Steve Vogel from Marketing, and VP of Sales & Marketing Craig Wienkes at Booth #1129 and displaying the hot new offerings.

John Nagel and Jim Fairbairn making last minute preparations to the IPC Booth

Frosted Folders
Among the new products on display was the “Frosted Folder,” the next innovation from the Envirofolder® line.  Like the Envirofolder®, the Frosted Folder is made with 100% recycled chipboard to retain eco-friendly marketing, but it also has a white coated front that allows for full color graphics, imagery and accurate color representation without the use of expensive opaque white inks.

Frosted Folders

It is also an economical solution, with the durable, Frosted Enviropure 16 pt. stock falling in the same Group I price chart as the standard chipboard Envirofolder®. Being green doesn’t have to cost extra green!

Sales Tools
Also on display was Independent Printing’s various marketing tools we offer our distributors to help them increase their sales. Distributors were raving about the free items like the client safe email service (monthly email that comes to your inbox, where all you need to do is put in your customer’s names and forward it on), the custom branded product website (where distributors can load their names, contact info, and even a logo to the website to sell presentation solutions), the Reorder Reminder Service, Mini Passport brochures, leave behind sell sheets & samples, and the PEAK award-winning best distributor kit in the industry, The Passport Presentation Solutions.

Thanks to all who stopped by, we’ll be sending out the kit and sample requests soon. Plus we’ll also email everyone the winner of the CRAFTSMAN Auto Hammer!

More to come!

Great news everyone! We at Independent Printing got such raving reviews of the full color folder printing sale, that we just feel like dancing. And we don’t want to stop! We’ve decided to continue the September sale to continue the push for you to increase opportunities with your customers. Now renamed to the “Outta Sight October Folder Sale,” we’re groovin’ the savings with a disco flavor (or I should say, “Flava”)!

We even provide you with the option to send client-safe email to your customers - so they know to contact YOU for their company presentation folders. Act soon before the sale ends on October 31st. So get out the platform shoes and light up the dance floor… this full color folder sale is gonna be outta sight!!

“This piece starts selling the moment it arrives at your company.”  - the judges of the 2009 PEAK Awards

We at Independent Printing are pleased to announce that The Passport Presentation Solutions kit has won the prestigious PEAK Grand Award for the Best Distributor kit. We wanted to go above and beyond and provide a tool that really helps distributors sell printing, and it’s gaining some attention. From the stand-alone sales piece Stock Selection Guide to the customizable 3-ring binder format, we left no stone unturned in the concepting & creation of the new Passport.

What you’ll find in the 2009 Passport Sales Kit:

Convenient 3-ring binder format

New Green Products Section

Top Selling Products Section

Stock Selection Guide – 72 paper options with sustainability info for each

Color coordinated tabs help you find the right product fast

Niche Marketing Section – info on who buys presentation solutions and when they buy

Removable retail pricing pages for every standard product

Folder Samples Included

 

Request your FREE Passport today on our sample request page.

See all the winners on Print Solutions Magazine online:
http://www.printsolutionsmag.com/issues/august09/peakplaceholder.cfm

Why you’ll like Frosted Folders

Great news in the world of presentation products! Based on the runaway success of the Envirofolder®, we’ve added another Enviro-product to Independent Printing’s green product lineup. The “Frosted Folder” is a 100% recycled, 35% post consumer content, white-coated chipboard folder.

Like the Envirofolder®, the Frosted Folder is printed on recycled chipboard, but what sets it apart is the white-coated front that allows you to print full color images or maintain color accuracy without the added expense of opaque white inks. The white-coated chipboard is Frosted Enviropure 16 pt. standard.

Best of all, it’s priced the same as an Envirofolder®! The Frosted Enviropure 16 pt. stock is priced as a Group I stock, so showing off your company’s green side won’t cost you more green!

Download a retail price list for the Frosted Envirofolder here

Find out more on the Frosted Envirofolder at independentprinting.com

All throughout the month of September, we’re having a sale on our most popular presentation folder! The PF-105 is a great solution to any company’s presentation marketing efforts. And now with full color printing for up to 26% off, there’s no better time to polish up your presentation for your customer’s large clients.

Are you a print franchise owner or quick print shop looking to start a great partnership? We’d love to hear from you! When it comes to printed folders that make your customers shine, consult the experts. For more information and for September Full Color Folder Sale pricing, request a quote at www.independentprinting.com/quote.html or call us at 800-236-2439.

We’ll also offer you the sales tools to help you sell folders. Try our free Email Marketing Service, we’ll send you a professionally designed email on this folder special that you can send to your customers! Find out more here http://www.independentprinting.com/emarketingemail.html

Act now – Full Color Folder Sale ends September 3oth!

It’s the biggest print show of the year! Can you feel the excitement? Well the people at Independent Printing sure are!

The fabulous Print Solutions 2009 Conference & Expo, in Chicago October 13-15 is the premiere spot for finding out what big news is happening in the printing industry. When it comes to printing, promotions, marketing and more, this is where you’ll see it. So hopefully we’ll see you there!

We at Independent Printing are no exception when it comes to talking big news- Like last year with our unveiling of our new logo and identity, this year we’re showing off new tools that can actually do the work for you.

Our theme says it all: Sales Improvement!

We’ve come up with a job site full of sales tools that have the durably to handle even the toughest printing sales endeavors. Building from our 2009 PEAK award winning “Best Distributor Kit, the Passport, your clients can visually see products from a variety of custom-branded avenues.

Stay tuned for information on our sales tools! Independent Printing tools for print distributors:

www.independentprinting.com/distributors.html

Find out more and register for the Print Solutions 2009 Conference & Expo here:

http://www.printsolutionsshow.com/

This month we’re focusing on the ever-expanding healthcare market. With 160 million people insured commercially, there are plenty of opportunities for large volume sales to health insurance providers as well as hospitals and clinics. Statistically, the healthcare industry is one of the highest volume users of presentation solutions, ordering new patient welcome kits, pre- and post-care instructions, birthing center kits and much more. Not only that, but think of all the suppliers and manufacturers that sell products to the growing healthcare industry. They also need the proper marketing solutions to effectively promote their own products to hospitals and clinics.

Solutions to help your customers shine
You need the right materials to promote a comfortable, trustworthy, and established image for your customers & patients.
We have solutions for:

• Hospitals
• Clinics
• Dentists
• Pharmacies
• Optometrists
• Psychiatrists
• Insurance Providers

Health Insurance Providers
You need materials to promote your established image to the individuals and businesses seeking healthcare providers. We know how important it is to make your customers feel catered to professionally. We’ll help you bridge the gap by developing the solutions to make your company shine!

Hospital Equipment and Supplier Materials
It’s crucial to market your products by displaying your brand with the highest level of professionalism and quality available today. Talk to the professionals to convey the technologically advanced image your company needs. We’ll help you effectively communicate your products to the doctors and hospital decision makers!

The multi-billion dollar healthcare sector is one of the largest growing industries in the nation today. Start targeting the healthcare institutions and providers in your area, so they know to contact you when they begin the search for their presentation needs.

For more ideas, visit www.independentprinting.com

Recently, we’ve seen an increase in activity from banks and financial institutions that need presentation solutions. According to the FDIC, activity is expected to increase as the economy rebounds throughout the year, especially with local and privately-owned banks that are encompassed in a more stable economic climate. Plus banks and financial institutions are typically high-volume users of presentation solutions. This gives YOU more opportunity for folder sales.

Folders, Binders, Brochures & More
A financial institution’s identity is important to project an established image to their customers. Why not maintain a polished and consistent solution with professional solutions? Presentation solutions are needed for a variety of applications in the banking and finance industry. Here are a few examples:

• Loan Service Marketing
• Investment and Private Banking Materials
• Organization Cash Management Kits
• Checking Account Intro Kits
• General Marketing & Locations Brochures
• Credit Card Service Packets

Custom Printed Media Holders
There’s a variety of standard and custom printed products out there that sport different styles and dimensions to match specific needs depending on the application.

• Presentation Folders
• Legal Folders
• Paper Wallets
• Portfolios
• Envirofolders® & Green Printing

Standing out
Custom solutions are for providers that really want to distinguish themselves from the others. Here’s an idea: Impress large clients with a proposal on a flash drive in an elegant flash drive folder, or excite new clients with custom packaged gifts.

Start targeting banks and financial institutions in your area, so they know to contact you when they run low on their loan folders, paper wallets and legal size folders.