Designed 2 Print

Life & design in the world of presentation marketing

Independent Printing Wins National Awards

Posted by stevevogel on December 7, 2009

Independent Printing has been cited for excellence in a national competition among printing companies. The printing company known for producing presentation folders, print products, checks for business and developing solutions to help print distributors sell more, won a 2009 Print Excellence And Knowledge (PEAK) award in the annual competition sponsored by Print Solutions Magazine, published by the Print Services and Distribution Association (PSDA).

Independent Printing company won First Place in the Best Distributor Kit category for the innovative Passport Presentation Solutions, an all-inclusive presentation solutions sales kit that is easy to use and provides distributors with everything they need to sell. Distributors report that the eye-popping colors and design impresses clients from first sight, and with images and dielines of all the products laid out in a pleasing and efficient manner, they can enjoy a carefree sales experience. The contest drew over 230 entries.

The PEAK awards competition is the only one of its kind to recognize companies that comprehensively meet customer needs for printed products. Award winners demonstrate outstanding problem solving, creative approaches to print design and the craft of printing itself. Some award categories reflect outstanding performance in fulfillment, logistics management, cost savings reporting and other services that are required to deliver an end to end product/service combination that solves a client problem or improves a client’s business.

“I’m very excited to win this award,” says Steve Vogel, Marketing Specialist for Independent Printing. “It shows the dedication and unrelenting drive from everyone involved from design to production to produce a tool that provides our customers with the materials that help them sell more. It is truly a showpiece.”

Independent Printing Company, Inc. is a member of PSDA and has been a print solutions provider since 1935. Independent Printing also won five PEAK Awards of Excellence in the following categories: Binders/Folders, Presentation; Digital Printing, VDP B2C; Binders, Complex; Binders/Folders, Simple; and Self Promotional.

Print Solutions Magazine (www.printsolutionsmag.com), the winner of over 100 awards for excellence in writing and design, is published by PSDA, an international trade association of 1,200 companies in the printing industry. Headquartered in Alexandria, Va., PSDA has served its members for more than 50 years with its publications, expositions, schools and other products and services designed to help printing professionals grow profitable businesses. For more information, visit www.psda.org.

See the award winning passport www.independentprinting.com/passport

Posted in Business, Design, Marketing, Presentation folders, Printing, Promotional Products, distributors, sales | Tagged: , , , | Leave a Comment »

Distributors: Who to sell folders to – CPAs and Accountants

Posted by stevevogel on November 30, 2009

Looking for the next industry to target in your printing sales efforts? Here it is!

Statistically, December is when CPAs, accountants, and tax professionals gear up for the upcoming “tax season.” This is when millions of individuals, partnerships and corporations have their tax returns professionally prepared. Corporate tax returns are due on March 15th while individual tax returns are due on April 15th.

We’ll help you get started by targeting the CPAs and accountants in your area. Simply forward a client safe email to your qualified tax professionals, so they know to contact you when they source their presentation needs!

Tax Folders, Report Covers & More

  • You need a solution that makes your firm stand out. We can help you:
  • Project a professional image
  • Gain clients’ trust and confidence
  • Present an image of success and accomplishment
  • Obtain new clients and expand their practice

What Kinds of Tax/Accounting Products do we offer?
A popular product, the RC-125 (pictured right), has everything a tax professional needs to give their client the proper presentation. It has a 3/8″ spine for extra capacity, a pocket with business card and a flip over tab that makes it easy to staple the proper forms to the report cover.

Other Popular Materials:

  • RC-105 two-part report covers
  • PF-105 presentation folders
  • TF-105 tab folders
  • CF-145 capacity folders

Or you can see many more styles and dielines on our website. Check out our Tax Report Cover styles page.

Don’t settle letting your business identity in the hands of just any firm! We’re the professionals that specialize in creating the professional solutions for your industry.

We can make your image shine with a foil stamped logo on a linen folder, a 2-color logo on a felt or coated stock. Full color options with images and graphics are also available. The possibilities are endless! Contact us today for getting a client-safe email blast or a custom product website for promoting these items to your customers.

Posted in Advertising agencies, Business, Marketing, Presentation folders, Printing, Promotional Products, distributors | Tagged: , , , | Leave a Comment »

Who to sell printed folders to – food service industry

Posted by stevevogel on October 28, 2009

Print distributors & owners, this month we’re featuring the food service industry. There are many uses for presentation products in the food service industry – for instance, suppliers need the proper presentation solutions to market their product throughout stores across the nation, caterers need to display their service line offering to event and festival planners, and equipment manufacturers need to promote features of their products to those food suppliers and restaurants.

As you can see, there are many possibilities within this niche, especially now as they gear up for the holidays. Start targeting the food service companies in your area and you’ll find a feast of new opportunities!

Spice up your promotions with custom printed presentation solutions

Presentation solutions are needed for a wide variety of food service industries including:

  • Restaurants, Bistros, Cafes
  • Resorts/Parks
  • Catering Services
  • Food Suppliers
  • Food Equipment Manufacturers

Add a Dash of Custom Printed Media Holders
We offer a variety of standard and custom printed products that sport different styles and dimensions to match your needs:

Really want to stand out?
We also offer custom solutions like product catalogs, brochures, card holders and more. We’ll partner with you to develop a solution that helps you build visibility with your customers!

Posted in Advertising agencies, Business, Design, Marketing, Presentation folders, Printing, Promotional Products, distributors, green | Tagged: , , , | 2 Comments »

IPC Wins “Most Graphic Appealing” Award

Posted by stevevogel on October 22, 2009

Independent Printing is proud to accept the award for Most Graphic Appealing Small Booth at the 2009 Print Solutions Expo in Navy Pier last week.

21independentprtg[1]

Independent Printing "Sales Improvement" Booth (image courtesy of PSDA)

For those of you who couldn’t attend, Independent Printing’s booth theme was Sales Improvement, which springs from the sales tools that we offer print distributors to help them in their sales efforts (not to mention a zany TV show in the 90’s). The booth was meant to mimic a workshop, and it included a real 12′ roof truss sitting on two step ladders straddling the tabletop at the back. The folders and print samples were hung on a pegboard and also laid out on a workbench appropriately supported by counter-height saw horses. Our team was properly equipped with safety glasses, tool belts, hammers, samples and plenty of flannel to complete the exhibit.

The award fits naturally in our sphere, as Independent Printing prides itself as being an influential partner in the design community. We produce folders and presentation products for designers and agencies, where attention to concept and detail is of utmost importance.

Thanks again to PSDA for consideration – we can’t wait for Print Solutions ‘10!

Posted in Business, Creative process, Design, Marketing, Printing, Promotional Products, distributors, sales | Tagged: , , | Leave a Comment »

Hot sales ideas from Print Solutions Expo in Chicago

Posted by stevevogel on October 20, 2009

 BoothPSshow

For all of those who didn’t attend, the 2009 Print Solutions Expo was held last week in Navy Pier in Chicago. Numerous suppliers displayed new products and highlighted the best of what the printing industry has to offer. Put on by the PSDA, it is the premier event, and it allows for print distributors and owners to get a chance to network with suppliers and other distributors nationwide.

Independent Printing was there in full force, with Carrie Gorges, Jenny Albiero, John Nagel, Joe Lancour, and Jim Fairbairn from the Sales Team, Steve Vogel from Marketing, and VP of Sales & Marketing Craig Wienkes at Booth #1129 and displaying the hot new offerings.

BoothJohnJim
John Nagel and Jim Fairbairn making last minute preparations to the IPC Booth

Frosted Folders
Among the new products on display was the “Frosted Folder,” the next innovation from the Envirofolder® line.  Like the Envirofolder®, the Frosted Folder is made with 100% recycled chipboard to retain eco-friendly marketing, but it also has a white coated front that allows for full color graphics, imagery and accurate color representation without the use of expensive opaque white inks.

frostedfolders
Frosted Folders

It is also an economical solution, with the durable, Frosted Enviropure 16 pt. stock falling in the same Group I price chart as the standard chipboard Envirofolder®. Being green doesn’t have to cost extra green!

Sales Tools
Also on display was Independent Printing’s various marketing tools we offer our distributors to help them increase their sales. Distributors were raving about the free items like the client safe email service (monthly email that comes to your inbox, where all you need to do is put in your customer’s names and forward it on), the custom branded product website (where distributors can load their names, contact info, and even a logo to the website to sell presentation solutions), the Reorder Reminder Service, Mini Passport brochures, leave behind sell sheets & samples, and the PEAK award-winning best distributor kit in the industry, The Passport Presentation Solutions.

Thanks to all who stopped by, we’ll be sending out the kit and sample requests soon. Plus we’ll also email everyone the winner of the CRAFTSMAN Auto Hammer!

More to come!

Posted in Business, Environmental, Marketing, Presentation folders, Printing, Promotional Products, distributors, eco-friendly, green | Tagged: , , | Leave a Comment »

September Folder Sale now extended through October

Posted by stevevogel on October 5, 2009

Great news everyone! We at Independent Printing got such raving reviews of the full color folder printing sale, that we just feel like dancing. And we don’t want to stop! We’ve decided to continue the September sale to continue the push for you to increase opportunities with your customers. Now renamed to the “Outta Sight October Folder Sale,” we’re groovin’ the savings with a disco flavor (or I should say, “Flava”)!

We even provide you with the option to send client-safe email to your customers - so they know to contact YOU for their company presentation folders. Act soon before the sale ends on October 31st. So get out the platform shoes and light up the dance floor… this full color folder sale is gonna be outta sight!!

Posted in Business, Marketing, Presentation folders, Printing, Promotional Products, distributors, sales | Tagged: , | 1 Comment »

The Passport – The Best Print Distributor Kit in the industry

Posted by stevevogel on September 23, 2009

“This piece starts selling the moment it arrives at your company.”  - the judges of the 2009 PEAK Awards

We at Independent Printing are pleased to announce that The Passport Presentation Solutions kit has won the prestigious PEAK Grand Award for the Best Distributor kit. We wanted to go above and beyond and provide a tool that really helps distributors sell printing, and it’s gaining some attention. From the stand-alone sales piece Stock Selection Guide to the customizable 3-ring binder format, we left no stone unturned in the concepting & creation of the new Passport.

What you’ll find in the 2009 Passport Sales Kit:

  • Convenient 3-ring binder format
  • New Green Products Section
  • Top Selling Products Section
  • Stock Selection Guide – 72 paper options with sustainability info for each
  • Color coordinated tabs help you find the right product fast
  • Niche Marketing Section – info on who buys presentation solutions and when they buy
  • Removable retail pricing pages for every standard product
  • Folder Samples Included
  • PEAK Awards 2009 

    Request your FREE Passport today on our sample request page.

    See all the winners on Print Solutions Magazine online:
    http://www.printsolutionsmag.com/issues/august09/peakplaceholder.cfm

    Posted in Business, Design, Marketing, Presentation folders, Printing, Promotional Products, distributors, green, sales | Tagged: , , , , | 2 Comments »

    Frosted Envirofolders – a new environmentally friendly folder option

    Posted by stevevogel on September 18, 2009

    frostedfolders

    Great news in the world of presentation products! Based on the runaway success of the Envirofolder®, we’ve added another Enviro-product to Independent Printing’s green product lineup. The “Frosted Folder” is a 100% recycled, 35% post consumer content, white-coated chipboard folder.

    Why you’ll like Frosted Folders

    Like the Envirofolder®, the Frosted Folder is printed on recycled chipboard, but what sets it apart is the white-coated front that allows you to print full color images or maintain color accuracy without the added expense of opaque white inks. The white-coated chipboard is Frosted Enviropure 16 pt. standard.

    Best of all, it’s priced the same as an Envirofolder®! The Frosted Enviropure 16 pt. stock is priced as a Group I stock, so showing off your company’s green side won’t cost you more green!

    Download a retail price list for the Frosted Envirofolder here

    Find out more on the Frosted Envirofolder at independentprinting.com

    Posted in Design, Environmental, Marketing, Presentation folders, Printing, Promotional Products, distributors, eco-friendly, green, sales | Tagged: , | Leave a Comment »

    September Full Color Folder Sale

    Posted by stevevogel on September 1, 2009

    All throughout the month of September, we’re having a sale on our most popular presentation folder! The PF-105 is a great solution to any company’s presentation marketing efforts. And now with full color printing for up to 26% off, there’s no better time to polish up your presentation for your customer’s large clients.

    4color

    Are you a print franchise owner or quick print shop looking to start a great partnership? We’d love to hear from you! When it comes to printed folders that make your customers shine, consult the experts. For more information and for September Full Color Folder Sale pricing, request a quote at www.independentprinting.com/quote.html or call us at 800-236-2439.

    We’ll also offer you the sales tools to help you sell folders. Try our free Email Marketing Service, we’ll send you a professionally designed email on this folder special that you can send to your customers! Find out more here http://www.independentprinting.com/emarketingemail.html

    Act now – Full Color Folder Sale ends September 3oth!

    Posted in Business, Design, Environmental, Marketing, Presentation folders, Printing, Promotional Products, distributors | Tagged: , , , | Leave a Comment »

    IPC’s Print Solutions ‘09 Show Theme Released!

    Posted by stevevogel on August 26, 2009

    It’s the biggest print show of the year! Can you feel the excitement? Well the people at Independent Printing sure are!

    The fabulous Print Solutions 2009 Conference & Expo, in Chicago October 13-15 is the premiere spot for finding out what big news is happening in the printing industry. When it comes to printing, promotions, marketing and more, this is where you’ll see it. So hopefully we’ll see you there!

    We at Independent Printing are no exception when it comes to talking big news- Like last year with our unveiling of our new logo and identity, this year we’re showing off new tools that can actually do the work for you.

    Our theme says it all: Sales Improvement!

    salesImprovement

    We’ve come up with a job site full of sales tools that have the durably to handle even the toughest printing sales endeavors. Building from our 2009 PEAK award winning “Best Distributor Kit, the Passport, your clients can visually see products from a variety of custom-branded avenues.

    Stay tuned for information on our sales tools! Independent Printing tools for print distributors:

    www.independentprinting.com/distributors.html

    Find out more and register for the Print Solutions 2009 Conference & Expo here:

    http://www.printsolutionsshow.com/

    Posted in Business, Design, Marketing, Presentation folders, Printing, distributors, sales, technology | Tagged: , , , | Leave a Comment »